jeremy mandle posts here. http://mandle.posterous.com Most recent posts at jeremy mandle posts here. posterous.com Mon, 31 Aug 2009 11:53:00 -0700 Is SEPTA paying you to advertise? (inspired by @rbender's earlier tweet) http://mandle.posterous.com/is-septa-compensating-you-for-use-of-your-ad http://mandle.posterous.com/is-septa-compensating-you-for-use-of-your-ad
@rbender's tweet earlier today reminded me of this little post I started [and have yet to finish] about @SEPTA's advertising on passes.
  • Why can't we pick our advertising?
  • Wouldn't SEPTA's advertising department benefit from the metrics they'd gather based on what ads purchasers choose?
  • Can we pay more to not have any advertising on our passes?
[A few weeks ago...]
So the guy seated across from me on the R5 got on the train, sat down, reached into his pocket... & then instantly became an advertising space for the next 45 minutes. See it? The SEPTA pass on his shirt. He didn't clip it on until he was seated & will most likely remove it upon his arrival but for the duration of the trip he became a little billboard for McDonald's Egg McMuffins.

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